{"id":899,"date":"2022-11-17T10:04:06","date_gmt":"2022-11-17T09:04:06","guid":{"rendered":"https:\/\/www.studiocolibri.be\/com-une\/?post_type=projets&#038;p=899"},"modified":"2022-12-13T17:02:29","modified_gmt":"2022-12-13T16:02:29","slug":"baxter-lessines","status":"publish","type":"projets","link":"https:\/\/www.studiocolibri.be\/com-une\/projets\/baxter-lessines\/","title":{"rendered":"Baxter Lessines"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"489\" height=\"137\" src=\"https:\/\/www.studiocolibri.be\/com-une\/wp-content\/uploads\/2022\/11\/Baxter-logo1-edited-e1668675836223.png\" alt=\"com.une aide Baxter \u00e0 am\u00e9liorer sa communication interne de fa\u00e7on strat\u00e9gique et assure l'op\u00e9rationnalisation de plans d'action\" class=\"wp-image-902\" srcset=\"https:\/\/www.studiocolibri.be\/com-une\/wp-content\/uploads\/2022\/11\/Baxter-logo1-edited-e1668675836223.png 489w, https:\/\/www.studiocolibri.be\/com-une\/wp-content\/uploads\/2022\/11\/Baxter-logo1-edited-e1668675836223-300x84.png 300w\" sizes=\"auto, (max-width: 489px) 100vw, 489px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.baxter.be\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">Baxter<\/a> est une entreprise pharmaceutique am\u00e9ricaine. En 1954, elle s&rsquo;est implant\u00e9e \u00e0 Lessines en Belgique.<br><strong>Secteur <\/strong>: Pharmaceutique<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading\"><strong>Demande<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Am\u00e9liorer la <a href=\"https:\/\/www.studiocolibri.be\/com-une\/expertises\/communication-interne\/\">communication interne<\/a> pour fonctionner de mani\u00e8re coordonn\u00e9e, efficace et durable.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading\"><strong>Approche<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list\">\n<li>R\u00e9alisation d\u2019un diagnostic global<\/li>\n\n\n\n<li>Evaluation des flux de communication afin de comprendre l\u2019organisation mise en place pour communiquer avec les parties-prenantes<\/li>\n\n\n\n<li>Analyse des supports de communication et de leur positionnement<\/li>\n\n\n\n<li>Mise en place d\u2019un comit\u00e9 de pilotage<\/li>\n\n\n\n<li>D\u00e9finition d\u2019un plan de communication (publics cibles, objectifs, messages, timing \u2026)<\/li>\n\n\n\n<li>Travail sur l\u2019adh\u00e9sion du personnel aux objectifs de l\u2019entreprise<\/li>\n\n\n\n<li>Positionnement des diff\u00e9rents supports de communication en fonction des publics cibles<\/li>\n\n\n\n<li>Conception d\u2019un journal interne<\/li>\n\n\n\n<li>D\u00e9finition d\u2019indicateurs de performances (KPIs)<\/li>\n\n\n\n<li>Mise en place du plan d\u2019actions<\/li>\n\n\n\n<li>Accompagnement et suivi de la communication vers les publics cibles pour atteindre les objectifs<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\"><strong>Plus-value<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour faire adh\u00e9rer le personnel aux objectifs de l\u2019entreprise, il faut d\u2019abord l\u2019informer, l\u2019aider \u00e0 comprendre la situation et la mani\u00e8re dont il peut agir \u00e0 son niveau. Chez <a href=\"https:\/\/www.baxter.be\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">Baxter<\/a>, au travers d\u2019un comit\u00e9 de pilotage, les consultants de <a href=\"https:\/\/www.studiocolibri.be\/com-une\/\">com.une<\/a> ont soutenu l\u2019\u00e9quipe en place dans la d\u00e9finition d\u2019un plan de <a href=\"https:\/\/www.studiocolibri.be\/com-une\/expertises\/communication-interne\/\">communication interne<\/a> et en a assur\u00e9 son op\u00e9rationnalisation. <a href=\"https:\/\/www.studiocolibri.be\/com-une\/\">com.une<\/a> a l\u2019habitude de projets de grande envergure et a d\u2019ailleurs d\u00e9velopp\u00e9 une approche sp\u00e9cifique avec une m\u00e9thodologie bien rod\u00e9e, avec des \u00e9tapes-cl\u00e9s, reprises au sein d\u2019un processus d\u2019am\u00e9lioration continue. La gestion de projet n\u2019a plus de secrets pour les consultants de <a href=\"https:\/\/www.studiocolibri.be\/com-une\/\">com.une<\/a> et la rigueur est de mise \u00e0 chaque \u00e9tape. Lors de cette mission, les consultants de <a href=\"https:\/\/www.studiocolibri.be\/com-une\/\">com.une<\/a> ont d\u00e9montr\u00e9 leur capacit\u00e9 \u00e0 s\u2019adapter \u00e0 l\u2019environnement de l\u2019entreprise et aux diff\u00e9rents publiques cibles tout en tenant compte des objectifs de <a href=\"https:\/\/www.baxter.be\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">Baxter<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.studiocolibri.be\/com-une\/wp-content\/uploads\/2022\/11\/Baxter-2-1-683x1024.jpg\" alt=\"com.une aide Baxter \u00e0 am\u00e9liorer sa communication interne de fa\u00e7on strat\u00e9gique et assure l'op\u00e9rationnalisation de plans d'action\" class=\"wp-image-906\" srcset=\"https:\/\/www.studiocolibri.be\/com-une\/wp-content\/uploads\/2022\/11\/Baxter-2-1-683x1024.jpg 683w, https:\/\/www.studiocolibri.be\/com-une\/wp-content\/uploads\/2022\/11\/Baxter-2-1-200x300.jpg 200w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"featured_media":904,"template":"","meta":[],"secteurs":[13],"clients":[],"class_list":["post-899","projets","type-projets","status-publish","has-post-thumbnail","hentry","secteurs-pharmaceutique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Baxter Lessines - Com\u00b7une<\/title>\n<meta name=\"description\" content=\"com.une aide Baxter \u00e0 am\u00e9liorer sa communication interne de fa\u00e7on strat\u00e9gique et assure l&#039;op\u00e9rationnalisation de plans d&#039;action\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Baxter Lessines - Com\u00b7une\" \/>\n<meta property=\"og:description\" content=\"com.une aide Baxter \u00e0 am\u00e9liorer sa communication interne de fa\u00e7on strat\u00e9gique et assure l&#039;op\u00e9rationnalisation de plans d&#039;action\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.studiocolibri.be\/com-une\/projets\/baxter-lessines\/\" \/>\n<meta property=\"og:site_name\" content=\"Com\u00b7une\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/comunecommunication\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-13T16:02:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.studiocolibri.be\/com-une\/wp-content\/uploads\/2022\/11\/Baxter-1-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.studiocolibri.be\/com-une\/projets\/baxter-lessines\/\",\"url\":\"https:\/\/www.studiocolibri.be\/com-une\/projets\/baxter-lessines\/\",\"name\":\"Baxter Lessines - Com\u00b7une\",\"isPartOf\":{\"@id\":\"https:\/\/www.studiocolibri.be\/com-une\/#website\"},\"datePublished\":\"2022-11-17T09:04:06+00:00\",\"dateModified\":\"2022-12-13T16:02:29+00:00\",\"description\":\"com.une aide Baxter \u00e0 am\u00e9liorer sa communication interne de fa\u00e7on strat\u00e9gique et assure l'op\u00e9rationnalisation de plans d'action\",\"breadcrumb\":{\"@id\":\"https:\/\/www.studiocolibri.be\/com-une\/projets\/baxter-lessines\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.studiocolibri.be\/com-une\/projets\/baxter-lessines\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.studiocolibri.be\/com-une\/projets\/baxter-lessines\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.studiocolibri.be\/com-une\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projets\",\"item\":\"https:\/\/www.studiocolibri.be\/com-une\/projets\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Baxter Lessines\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.studiocolibri.be\/com-une\/#website\",\"url\":\"https:\/\/www.studiocolibri.be\/com-une\/\",\"name\":\"Com\u00b7une\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\/\/www.studiocolibri.be\/com-une\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.studiocolibri.be\/com-une\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.studiocolibri.be\/com-une\/#organization\",\"name\":\"Com\u00b7une\",\"url\":\"https:\/\/www.studiocolibri.be\/com-une\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\/\/www.studiocolibri.be\/com-une\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.studiocolibri.be\/com-une\/wp-content\/uploads\/2022\/09\/logo-com-une.png\",\"contentUrl\":\"https:\/\/www.studiocolibri.be\/com-une\/wp-content\/uploads\/2022\/09\/logo-com-une.png\",\"width\":518,\"height\":120,\"caption\":\"Com\u00b7une\"},\"image\":{\"@id\":\"https:\/\/www.studiocolibri.be\/com-une\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/com.une\/\",\"https:\/\/www.facebook.com\/comunecommunication\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Baxter Lessines - Com\u00b7une","description":"com.une aide Baxter \u00e0 am\u00e9liorer sa communication interne de fa\u00e7on strat\u00e9gique et assure l'op\u00e9rationnalisation de plans d'action","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Baxter Lessines - Com\u00b7une","og_description":"com.une aide Baxter \u00e0 am\u00e9liorer sa communication interne de fa\u00e7on strat\u00e9gique et assure l'op\u00e9rationnalisation de plans d'action","og_url":"https:\/\/www.studiocolibri.be\/com-une\/projets\/baxter-lessines\/","og_site_name":"Com\u00b7une","article_publisher":"https:\/\/www.facebook.com\/comunecommunication","article_modified_time":"2022-12-13T16:02:29+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.studiocolibri.be\/com-une\/wp-content\/uploads\/2022\/11\/Baxter-1-1024x683.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture est.":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.studiocolibri.be\/com-une\/projets\/baxter-lessines\/","url":"https:\/\/www.studiocolibri.be\/com-une\/projets\/baxter-lessines\/","name":"Baxter Lessines - Com\u00b7une","isPartOf":{"@id":"https:\/\/www.studiocolibri.be\/com-une\/#website"},"datePublished":"2022-11-17T09:04:06+00:00","dateModified":"2022-12-13T16:02:29+00:00","description":"com.une aide Baxter \u00e0 am\u00e9liorer sa communication interne de fa\u00e7on strat\u00e9gique et assure l'op\u00e9rationnalisation de plans d'action","breadcrumb":{"@id":"https:\/\/www.studiocolibri.be\/com-une\/projets\/baxter-lessines\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.studiocolibri.be\/com-une\/projets\/baxter-lessines\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.studiocolibri.be\/com-une\/projets\/baxter-lessines\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.studiocolibri.be\/com-une\/"},{"@type":"ListItem","position":2,"name":"Projets","item":"https:\/\/www.studiocolibri.be\/com-une\/projets\/"},{"@type":"ListItem","position":3,"name":"Baxter Lessines"}]},{"@type":"WebSite","@id":"https:\/\/www.studiocolibri.be\/com-une\/#website","url":"https:\/\/www.studiocolibri.be\/com-une\/","name":"Com\u00b7une","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/www.studiocolibri.be\/com-une\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.studiocolibri.be\/com-une\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/www.studiocolibri.be\/com-une\/#organization","name":"Com\u00b7une","url":"https:\/\/www.studiocolibri.be\/com-une\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/www.studiocolibri.be\/com-une\/#\/schema\/logo\/image\/","url":"https:\/\/www.studiocolibri.be\/com-une\/wp-content\/uploads\/2022\/09\/logo-com-une.png","contentUrl":"https:\/\/www.studiocolibri.be\/com-une\/wp-content\/uploads\/2022\/09\/logo-com-une.png","width":518,"height":120,"caption":"Com\u00b7une"},"image":{"@id":"https:\/\/www.studiocolibri.be\/com-une\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/com.une\/","https:\/\/www.facebook.com\/comunecommunication"]}]}},"_links":{"self":[{"href":"https:\/\/www.studiocolibri.be\/com-une\/wp-json\/wp\/v2\/projets\/899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studiocolibri.be\/com-une\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/www.studiocolibri.be\/com-une\/wp-json\/wp\/v2\/types\/projets"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.studiocolibri.be\/com-une\/wp-json\/wp\/v2\/media\/904"}],"wp:attachment":[{"href":"https:\/\/www.studiocolibri.be\/com-une\/wp-json\/wp\/v2\/media?parent=899"}],"wp:term":[{"taxonomy":"secteurs","embeddable":true,"href":"https:\/\/www.studiocolibri.be\/com-une\/wp-json\/wp\/v2\/secteurs?post=899"},{"taxonomy":"clients","embeddable":true,"href":"https:\/\/www.studiocolibri.be\/com-une\/wp-json\/wp\/v2\/clients?post=899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}