{"id":757,"date":"2022-11-07T12:28:16","date_gmt":"2022-11-07T11:28:16","guid":{"rendered":"https:\/\/www.studiocolibri.be\/com-une\/?post_type=projets&#038;p=757"},"modified":"2022-12-13T17:02:53","modified_gmt":"2022-12-13T16:02:53","slug":"aperam-chatelet","status":"publish","type":"projets","link":"https:\/\/www.studiocolibri.be\/com-une\/projets\/aperam-chatelet\/","title":{"rendered":"Aperam Ch\u00e2telet"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.aperamchatelet.be\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.studiocolibri.be\/com-une\/wp-content\/uploads\/2022\/09\/logo-aperam.png\" alt=\"com.une accompagne Aperam dans sa communication strat\u00e9gique globale interne et externe et intervient dans les relations avec la presse\" class=\"wp-image-117\" width=\"213\" height=\"63\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ann\u00e9e <\/strong>:  2016<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Secteur <\/strong>: Sid\u00e9rurgie<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.aperamchatelet.be\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aperam <\/a>est un groupe mondial actif dans le secteur de la sid\u00e9rurgie qui compte 9.500 employ\u00e9s \u00e0 travers le monde. Le Groupe dispose de 6 usines de production dont 5 en Europe et une au Br\u00e9sil. Septi\u00e8me plus gros producteur d\u2019acier inox au monde et second en Europe, le Groupe <a href=\"https:\/\/www.aperamchatelet.be\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aperam <\/a>vend ses produits dans plus de 40 pays.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading\"><strong>Demande <\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Depuis 2016, <a href=\"https:\/\/www.studiocolibri.be\/com-une\/\">com.une<\/a> accompagne <a href=\"https:\/\/www.aperamchatelet.be\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aperam <\/a>dans sa communication en Belgique pour notamment : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aider l\u2019\u00e9quipe en place \u00e0 mettre sur pied une strat\u00e9gie de communication <a href=\"https:\/\/www.studiocolibri.be\/com-une\/expertises\/communication-interne\/\">interne <\/a>et <a href=\"https:\/\/www.studiocolibri.be\/com-une\/expertises\/communication-externe\/\">externe <\/a>(personnel, presse, politiques, associations, visiteurs, riverains\u2026)<\/li>\n\n\n\n<li>Am\u00e9liorer la transmission des informations en interne<\/li>\n\n\n\n<li>Renforcer la cr\u00e9dibilit\u00e9 de la ligne hi\u00e9rarchique<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading\"><strong>Approche<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.studiocolibri.be\/com-une\/wp-content\/uploads\/2022\/11\/Aperam-3-1024x683.jpg\" alt=\"com.une accompagne Aperam dans sa communication strat\u00e9gique globale interne et externe et intervient dans les relations avec la presse\" class=\"wp-image-848\" srcset=\"https:\/\/www.studiocolibri.be\/com-une\/wp-content\/uploads\/2022\/11\/Aperam-3-1024x683.jpg 1024w, https:\/\/www.studiocolibri.be\/com-une\/wp-content\/uploads\/2022\/11\/Aperam-3-300x200.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list\">\n<li>Accompagnement du service communication dans la mise en \u0153uvre du plan de communication <a href=\"https:\/\/www.studiocolibri.be\/com-une\/expertises\/communication-interne\/\">interne<\/a> et <a href=\"https:\/\/www.studiocolibri.be\/com-une\/expertises\/communication-externe\/\">externe<\/a><\/li>\n\n\n\n<li>Audit g\u00e9n\u00e9ral du processus de communication<\/li>\n\n\n\n<li>Mise au point d&rsquo;une strat\u00e9gie de communication sp\u00e9cifique et r\u00e9daction d&rsquo;un plan de communication<\/li>\n\n\n\n<li>Prise en charge de la gestion de la <a href=\"https:\/\/www.studiocolibri.be\/com-une\/expertises\/communication-externe\/kit-presse\/\">presse<\/a><\/li>\n\n\n\n<li>Repositionnement des supports et de leur utilisation en fonction des objectifs de communication et des public-cibles<\/li>\n\n\n\n<li><a href=\"https:\/\/www.studiocolibri.be\/com-une\/expertises\/formation-coaching\/\">Formation <\/a>des cadres de l&rsquo;\u00e9quipe communication aux principes \u00e9l\u00e9mentaires de la communication<\/li>\n\n\n\n<li>Participation \u00e0 la cellule de <a href=\"https:\/\/www.studiocolibri.be\/com-une\/expertises\/crise\/\">crise <\/a>quotidienne <\/li>\n\n\n\n<li>Lancement de campagnes de sensibilisation \u00e0 la s\u00e9curit\u00e9 <\/li>\n\n\n\n<li>Mise en \u0153uvre des aspects s\u00e9curit\u00e9 d\u00e9finis dans la strat\u00e9gie<\/li>\n\n\n\n<li>Int\u00e9gration sur le terrain, mise en place d&rsquo;indicateurs et suivi<\/li>\n\n\n\n<li>Pr\u00e9paration des messages internes et externes <\/li>\n\n\n\n<li>Pr\u00e9paration de supports p\u00e9dagogiques <\/li>\n\n\n\n<li>Gestion des demandes <a href=\"https:\/\/www.studiocolibri.be\/com-une\/expertises\/communication-externe\/kit-presse\/\">presse<\/a><\/li>\n\n\n\n<li>D\u00e9veloppement de supports sp\u00e9cifiques (physiques et digitaux) li\u00e9s \u00e0 la communication<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\"><strong>Plus-value<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au sein d\u2019<a href=\"https:\/\/www.aperam.com\" target=\"_blank\" rel=\"noreferrer noopener\">Aperam<\/a>, <a href=\"https:\/\/www.studiocolibri.be\/com-une\/\">com.une<\/a> coordonne l\u2019ensemble des actions de communication afin d\u2019assurer la coh\u00e9rence \u00e0 tous les niveaux de l\u2019entreprise. <a href=\"https:\/\/www.studiocolibri.be\/com-une\/\">com.une<\/a> accompagne <a href=\"https:\/\/www.aperam.com\" target=\"_blank\" rel=\"noreferrer noopener\">Aperam <\/a>depuis 2016. Elle a d\u2019abord aid\u00e9 l\u2019\u00e9quipe en place \u00e0 mettre sur pied une strat\u00e9gie de communication <a href=\"https:\/\/www.studiocolibri.be\/com-une\/expertises\/communication-interne\/\">interne <\/a>et <a href=\"https:\/\/www.studiocolibri.be\/com-une\/expertises\/communication-externe\/\">externe<\/a>. Ensuite, elle a revu le processus de communication et a assur\u00e9 sa mise en place. <a href=\"https:\/\/www.studiocolibri.be\/com-une\/\">com.une<\/a> a notamment accompagn\u00e9 <a href=\"https:\/\/www.aperam.com\" target=\"_blank\" rel=\"noreferrer noopener\">Aperam <\/a>dans sa gestion de <a href=\"https:\/\/www.studiocolibri.be\/com-une\/expertises\/crise\/\">crise<\/a> lors d\u2019une explosion qui a n\u00e9cessit\u00e9 une \u00e9vacuation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces situations d\u00e9licates auxquelles nos consultants sont confront\u00e9s leur conf\u00e8rent une aisance en p\u00e9riode de <a href=\"https:\/\/www.studiocolibri.be\/com-une\/expertises\/crise\/\">crise <\/a>: ils sont agiles, r\u00e9actifs, disponibles et conservent une approche orient\u00e9e solution. <a href=\"https:\/\/www.studiocolibri.be\/com-une\/\">com.une<\/a> accompagne \u00e9galement <a href=\"https:\/\/www.aperam.com\" target=\"_blank\" rel=\"noreferrer noopener\">Aperam <\/a>dans l&rsquo;utilisation et la gestion de ses r\u00e9seaux sociaux. Notre bureau accorde une attention particuli\u00e8re \u00e0 la correspondance des messages diffus\u00e9s avec la Vision et les Valeurs de l\u2019entreprise. Les consid\u00e9rations \u00e9thiques et l\u2019existence d\u2019une charte\/d\u2019un r\u00e8glement, l\u2019existence d\u2019une politique \u00e9ditoriale claire et le contr\u00f4le via une mod\u00e9ration constante.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.studiocolibri.be\/com-une\/wp-content\/uploads\/2022\/11\/Aperam-2-1-683x1024.jpg\" alt=\"com.une accompagne Aperam dans sa communication strat\u00e9gique globale interne et externe et intervient dans les relations avec la presse\" class=\"wp-image-884\" srcset=\"https:\/\/www.studiocolibri.be\/com-une\/wp-content\/uploads\/2022\/11\/Aperam-2-1-683x1024.jpg 683w, https:\/\/www.studiocolibri.be\/com-une\/wp-content\/uploads\/2022\/11\/Aperam-2-1-200x300.jpg 200w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"featured_media":819,"template":"","meta":[],"secteurs":[14],"clients":[],"class_list":["post-757","projets","type-projets","status-publish","has-post-thumbnail","hentry","secteurs-metallurgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - 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