{"id":186,"date":"2022-09-14T12:57:54","date_gmt":"2022-09-14T10:57:54","guid":{"rendered":"https:\/\/www.studiocolibri.be\/com-une\/?post_type=expertises&#038;p=186"},"modified":"2022-12-09T15:47:21","modified_gmt":"2022-12-09T14:47:21","slug":"kit-presse","status":"publish","type":"expertises","link":"https:\/\/www.studiocolibri.be\/com-une\/expertises\/reputation-e-reputation\/kit-presse\/","title":{"rendered":"Kit presse"},"content":{"rendered":"\n<div id=\"intro-block_d953d68cf4fb787a0d9aca01ed9f0c84\" class=\"intro\">\n\n  <div class=\"intro__text\">\n    <p>Aujourd\u2019hui, la m\u00e9connaissance de la grande diversit\u00e9 des canaux de l\u2019information peut devenir un obstacle au bon d\u00e9veloppement de la communication d\u2019un organisme. La connaissance du monde des m\u00e9dias est fondamentale dans le traitement de l\u2019information de mani\u00e8re \u00e0 transformer toute situation en opportunit\u00e9.<\/p>\n  <\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading\">Notre <strong>offre <\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list\">\n<li>Elaboration de strat\u00e9gies et de plans d\u2019actions cibl\u00e9s sur la presse et les diff\u00e9rents m\u00e9dias (digitaux)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accompagnement dans les relations presse (communiqu\u00e9s, dossiers, conf\u00e9rence, point presse)<\/li>\n\n\n\n<li>R\u00e9alisation de revue de presse (\u00e9crite, audio-visuelle, digitale) et des m\u00e9dias sociaux<\/li>\n\n\n\n<li>Mise en place d\u2019un service de veille<\/li>\n\n\n\n<li>R\u00e9alisation de rapports et d\u2019analyses<\/li>\n\n\n\n<li>R\u00e9alisation d\u2019enqu\u00eates de notori\u00e9t\u00e9, r\u00e9putation, satisfaction<\/li>\n\n\n\n<li>Conception de messages et r\u00e9alisation (mise \u00e0 jour des supports)<\/li>\n\n\n\n<li>Mise en place d\u2019outils digitaux<\/li>\n\n\n\n<li>Gestion des r\u00e9seaux sociaux (community management)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list\">\n<li>Exp\u00e9riences professionnelles et connaissances sp\u00e9cifiques (agence de communication marketing, influenceur)<\/li>\n\n\n\n<li>Certification en communication digitale (<a href=\"https:\/\/www.ihecs.be\/fr\/executive-master-en-communication-digitale\/specificite-du-master\" target=\"_blank\" rel=\"noreferrer noopener\">IHECS<\/a>)<\/li>\n\n\n\n<li>R\u00e9seau presse \u00e9tabli<\/li>\n\n\n\n<li>Accompagnement de nombreux projets en Belgique et \u00e0 l\u2019international<\/li>\n\n\n\n<li>Gestion des publics cibles (autorit\u00e9s concern\u00e9es, organisations syndicales, fournisseurs, organisations publiques, \u2026)<\/li>\n\n\n\n<li>Formation en gestion de crise et planification d\u2019urgence (<a href=\"https:\/\/www.planicom.be\/actualites\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planicom Uli\u00e8ge<\/a>)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading\">Notre <br><strong>plus-value<\/strong><\/h2>\n<\/div>\n<\/div>\n\n\n\n<div id=\"timeline-block_01b475a19272daed456525ebac75f363\" class=\"timeline\">\n\n    <div class=\"timeline__list\">\n\n        <div class=\"timeline__list-item\">\n\n      <div class=\"timeline-item\">\n\n        <p class=\"timeline-item__index\">\n          01        <\/p>\n\n        <div class=\"timeline-item__content\">\n\n          <h2 class=\"timeline-item__title\">\n            Etat des lieux           <\/h2>\n\n          <div class=\"timeline-item__text\">\n            <ul>\n<li>Identification du contexte dans lequel \u00e9volue l\u2019organisation<\/li>\n<li>Examen chiffr\u00e9 et document\u00e9 sur l\u2019organisation et son image<\/li>\n<li>Mise en place d\u2019une veille presse traditionnelle et digitale<\/li>\n<li>Identification du positionnement de l\u2019organisation (forces et faiblesses)<\/li>\n<\/ul>\n          <\/div>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n        <div class=\"timeline__list-item\">\n\n      <div class=\"timeline-item\">\n\n        <p class=\"timeline-item__index\">\n          02        <\/p>\n\n        <div class=\"timeline-item__content\">\n\n          <h2 class=\"timeline-item__title\">\n            Diagnostic           <\/h2>\n\n          <div class=\"timeline-item__text\">\n            <ul>\n<li>Consolidation des forces de l\u2019organisation<\/li>\n<li>Diff\u00e9renciation de l\u2019organisation par rapport \u00e0 son \u00e9cosyst\u00e8me<\/li>\n<li>Mise sous surveillance des faiblesses de l\u2019organisation<\/li>\n<\/ul>\n          <\/div>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n        <div class=\"timeline__list-item\">\n\n      <div class=\"timeline-item\">\n\n        <p class=\"timeline-item__index\">\n          03        <\/p>\n\n        <div class=\"timeline-item__content\">\n\n          <h2 class=\"timeline-item__title\">\n            Objectifs          <\/h2>\n\n          <div class=\"timeline-item__text\">\n            <ul>\n<li>Identification des objectifs de communication (Informer, faire agir et susciter de l\u2019int\u00e9r\u00eat)<\/li>\n<\/ul>\n          <\/div>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n        <div class=\"timeline__list-item\">\n\n      <div class=\"timeline-item\">\n\n        <p class=\"timeline-item__index\">\n          04        <\/p>\n\n        <div class=\"timeline-item__content\">\n\n          <h2 class=\"timeline-item__title\">\n            Cibles M\u00e9dias           <\/h2>\n\n          <div class=\"timeline-item__text\">\n            <ul>\n<li>D\u00e9finition des publics cibles<\/li>\n<li>Identification des m\u00e9dias traditionnels et digitaux, outils et canaux les plus ad\u00e9quats \u00e0 la situation<\/li>\n<\/ul>\n          <\/div>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n        <div class=\"timeline__list-item\">\n\n      <div class=\"timeline-item\">\n\n        <p class=\"timeline-item__index\">\n          05        <\/p>\n\n        <div class=\"timeline-item__content\">\n\n          <h2 class=\"timeline-item__title\">\n            Message          <\/h2>\n\n          <div class=\"timeline-item__text\">\n            <ul>\n<li>Elaboration du message<\/li>\n<\/ul>\n          <\/div>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n        <div class=\"timeline__list-item\">\n\n      <div class=\"timeline-item\">\n\n        <p class=\"timeline-item__index\">\n          06        <\/p>\n\n        <div class=\"timeline-item__content\">\n\n          <h2 class=\"timeline-item__title\">\n            Calendrier          <\/h2>\n\n          <div class=\"timeline-item__text\">\n            <ul>\n<li>D\u00e9finition d\u2019un calendrier de publications dans le but d\u2019occuper efficacement le terrain m\u00e9diatique, aussi bien envers la presse traditionnelle que les r\u00e9seaux sociaux<\/li>\n<\/ul>\n          <\/div>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n        <div class=\"timeline__list-item\">\n\n      <div class=\"timeline-item\">\n\n        <p class=\"timeline-item__index\">\n          07        <\/p>\n\n        <div class=\"timeline-item__content\">\n\n          <h2 class=\"timeline-item__title\">\n            Retomb\u00e9es          <\/h2>\n\n          <div class=\"timeline-item__text\">\n            <ul>\n<li>Mise \u00e0 disposition des services de revue de presse et revue des m\u00e9dias sociaux pour mesurer l\u2019impact de la communication et les ajuster au besoin<\/li>\n<\/ul>\n          <\/div>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n    \n  <\/div>\n  \n<\/div>","protected":false},"featured_media":346,"parent":171,"menu_order":0,"template":"","class_list":["post-186","expertises","type-expertises","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kit presse - Com\u00b7une<\/title>\n<meta name=\"description\" content=\"com.une vous propose un kit pour pr\u00e9parer votre communication face \u00e0 la presse et aux medias presse media 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